Genworth Financial

Brandito brought me in to design recruitment banners for Genworth Financial’s college recruitment campaign.

The first round was three 6-foot banners — two for the Richmond office and one for Charlottesville. The stakeholders came in with a clear vision: bold color blocking, black and white photography. I presented multiple directions and they landed on a concept that delivered exactly that.

The project expanded from there. The follow-up was a tabletop banner with a completely different aesthetic — a modern paint splash look in their brand colors. They loved it enough to extend the pattern to a travel coffee cup and a plastic cup. Lining up the paint splatters precisely to the printer’s template for a cylindrical surface was a genuine technical challenge, but the final product came out perfectly.