Bloom Hemp is a thriving CBD company with an all-organic product line. When new ownership took over, they brought me in to breathe some life back into the site — which, to put it diplomatically, needed it.
The existing build was a mess. Sluggish load times, D and F grades on GTMetrix, and enough bloat to make a developer twitch. It had to go.
The timeline was brutal — roughly a month, start to finish. I redesigned the front end staying close to their original branding while adding a softer, more feminine aesthetic at the client’s request. Beyond the visual overhaul, I built out a full affiliate program and a wholesale and distributor storefront from scratch.
This is the most technically complex e-commerce site I’ve built to date. It’s loaded with custom post types, meta boxes and dynamic elements, plus a significant amount of custom PHP to get everything behaving exactly as needed. The result went from failing performance grades to a site that actually works. Since launch, sales have doubled.
