Club La Maison is a high-end fitness and wellness club in the Philadelphia suburbs. The project was a redesign and migration to WordPress.
The standout request was for the mobile homepage to feel like a native app experience rather than a scaled-down website — something I hadn’t tackled before and a genuinely interesting design challenge.
The site also features custom popup forms built so the marketing team can track which services are generating the most interest from prospective clients.
The project launched just as COVID hit, which was not great timing for a fitness club. The business pivoted as best it could but was ultimately acquired by ACAC. Site is archived.
